A brand is a promise to all stakeholders about the experience they can CONSISTENTLY expect to receive with every interaction.

Lead by example, hire for culture and don’t make excuses for those who don’t support your culture.

No matter your role, empathy is everything. It is the difference between getting lost in the crowd and having your message break through.

Without Big M marketing (the strategy), you are essentially performing random acts of marketing with no way to track meaningful return.

Never stop being curious. Times change fast and being up to date on technology and macro trends will keep you relevant as a marketer.

For marketing, we must find a way to make digital touchpoints memorable and engaging.

It is important for organizations to be able to pivot quickly, but to do it in a way that is still part of the company’s DNA.

The best thing I, or anyone, can do is have a plan. A good, old codified plan.

It is our jobs as senior marketers to dig deep enough to get to the real business problem.

Marketing leaders should take the pandemic as a call to duty and step up to lead and to accelerate change now and into next years.

Surround yourself by people who are smarter and more accomplished than you are and who bring different perspectives to the table.